Natural Factors | E-comm

When was the last time you enjoyed a good night's rest? For some, sleep is an illusive luxury — always a dream, but never a reality. Fatigue, brain fog, and mood swings are daily hurdles. Natural Factors created Tranquil Sleep to help change that reality.

Our story couldn't be so simple. Shoppers fear becoming addicted, feeling ‘drugged', and other side effects common amongst pharmaceuticals. We needed to escape these associations. Instead of fear and skepticism, I needed to inspire trust and confidence. Most of all, I wanted to give shoppers a moment of calm.

We brought the Tranquil Sleep story to life at multiple levels. I gave shoppers insightful details on the Amazon listing as well as quick-hitting hooks for targeted display ads (served on Amazon and beyond). I also worked alongside our animator, crafting the storyboard and script to imagine Tranquil Sleep in an animated short.