Enzymedica | E-comm

Enzymedica is the leader in enzyme supplements. Over the years their product catalog has expanded into digestive health as a whole — probiotics, fish oil, apple cider vinegar, and so on — but enzymes remained the heroes. The growing product line introduced a problem: differentiation. 

Shoppers struggled to understand where to start and Enzymedica wasn’t sure how to help. Our team answered by refreshing the product copy on Amazon and developing a new creative set including listing images, A+ content, and a brand store (effectively a microsite). 

I developed a story fit for brand loyalists and newcomers alike. The role of each product was defined early with headlines geared toward establishing a clear hierarchy. I also created a decision tree mirroring how shoppers might consider each product.