Adobe Document Cloud

Head in the clouds.

It's hard to imagine an industry Adobe hasn't evolved. Designers, 3D modelers, and video editors the world over consider Adobe Creative Cloud as a must-have. On the corporate side, most deal with PDFs daily, close contracts with Acrobat Sign, and generally get business done with Document Cloud.

My role.

Most of my attention focused on Document Cloud (DC). I served as the writing lead, driving projects from ideation to delivery, testing strategy at the brief-in as well as executing and proofing creative.

I worked closely with the Adobe DC Studio team. While my team supported efforts on campaigns including email, social content, animation, and display ads, we also built enough trust to venture further. We pushed how DC showed up through apparel, e-commerce content, and interactive experiences. Along the way, we received praise for revealing new creative opportunities, particularly in our copy and narrative.