Cyber Monday Sale

The ask.

It's no secret that Cyber Monday is one of the most important sales of the year. Americans spent around $12B on these events this year alone. (Spoiler alert: A lot of them bought shoes.)

Nike wanted to set this year apart. They wanted a design system that felt unique, highlighted the promo offer, and balanced simplicity with elegance.

The model.

Promo campaigns are about consistency. A great headline or visual language should carryover across multiple channels in a way that feels unified, clear, and dynamic. It's more about creating a system than a single work of art.

I worked with a team of talented designers to create such a system for Cyber Monday. I opted for clarity, delivering headlines that went right for what shoppers wanted—the offer. Meanwhile, my design partners built nuanced visuals to carry the message.

The solution.

Cyber Monday proved one of the biggest promotional campaigns our team handled on the account. Two writers alone (myself and a junior) produced copy for over 300 deliverables spanning across the Nike App, website, social media, and email. Despite doubling in size from last year, the work was accomplished on a similar timeline.

The Cyber Monday sale event performed above sales forecasts and was instrumental to helping the client hit their biggest sales month yet.